A face serum is a lightweight, fast-absorbing skincare formula with a high concentration of active ingredients  like niacinamide, retinol, vitamin C, or hyaluronic acid  designed to penetrate deeper than a moisturiser and target specific concerns such as dark spots, acne, ageing, or dullness. Applied after cleansing and before moisturiser.

Step 1: Cleanse your face with a gentle cleanser. 

Step 2: Pat skin completely dry. 

Step 3: Apply 3 to 4 drops of serum and press gently into face and neck  do not rub.

Step 4: Wait 1 to 2 minutes for absorption. 

Step 5: Layer moisturiser on top.

Step 6: Finish with SPF 30+ in the morning. Always apply thinnest to thickest. Cleanse your face with a gentle cleanser. 

A serum combining niacinamide, vitamin C, and alpha arbutin is the most effective for glowing skin — it evens tone, brightens dullness, and fades dark spots simultaneously. Biom:logy's Healthy Glow Serum and Dynamic Skin Face Serum are both formulated with multi-active brightening ingredients designed specifically for visible, lasting radiance.

Yes , most face serums are designed for daily use and deliver the best results with consistent application. Niacinamide, brightening, and hyaluronic acid serums are safe for AM and PM use every day. Retinol serums should be used at night only, starting 2 to 3 nights a week and building to nightly use over 4 to 6 weeks.

A lightweight serum combining niacinamide and salicylic acid is the best for oily skin niacinamide regulates sebum production at the gland level while salicylic acid clears clogged pores from the inside. Biom:logy's Anti Acne Serum is formulated with exactly this combination, making it ideal for oily and acne-prone skin types.

For dry skin, look for a serum with ceramides and hyaluronic acid for deep hydration and barrier repair. If you also want anti-aging benefits, a retinol serum paired with ceramides like Biom:logy's Anti-Ageing Serum  rebuilds collagen while keeping dehydrated skin moisturised and comfortable.

It depends on the serum. Vitamin C, niacinamide, and brightening serums work best in the morning under SPF. Retinol serums must be used at night only retinol is photosensitive and breaks down in sunlight. Niacinamide and ceramide serums can be safely used both AM and PM.

A face serum delivers active ingredients deeper into the skin than any moisturiser can meaning more targeted and faster results. Benefits include: reduced dark spots and pigmentation, controlled oil and fewer breakouts, smoother texture, firmer and more hydrated skin, and a visibly brighter, more even complexion with consistent daily use.

The most clinically proven serum ingredients are: niacinamide (brightening, oil control), retinol (anti-aging, cell renewal), vitamin C (antioxidant protection, brightening), salicylic acid (pore clearing, acne control), hyaluronic acid (hydration), alpha arbutin (dark spot fading), and ceramides (barrier repair). The best serums combine 2 to 3 of these at clearly listed concentrations.

Biom:logy is India's first INCI Beauty-rated skincare brand  meaning every product is independently scored for ingredient safety and formula transparency. All serums are SLS-free, paraben-free, cruelty-free, and dermatologist tested, with active ingredient percentages clearly listed on every product. Clean science, honest formulation, and real results at an accessible price point.