Upholding Safety with Our Rigorous Protocols.

We believe that skincare should not only make you feel good but also be safe for your skin. That's why we go the extra mile to make sure every product we create meets the highest safety standards. From the ingredients we choose to the way we test our products, we’ve got your back. We’re all about transparency, trust, and making sure you feel confident using our products every day.

• Focused on Healthy & Nourished Skin
  We believe that true beauty comes from healthy, nourished skin. Our focus is always on providing your skin with the right care it needs to stay balanced, hydrated, and glowing. Rather than chasing quick beauty fixes, we’re dedicated to long-term skin health. We create products that deliver real nourishment, supporting your skin’s natural barrier and boosting its ability to repair and help regenerate. With carefully chosen ingredients our formulations designed for ultimate skin wellness, we help you maintain healthy skin that looks and feels its best every day.

• INCI  Beauty
  
  The INCI Beauty rating system gives consumers an instant, at-a-glance assessment of a product's ingredient quality. Each product receives an overall score based on the quality and safety of its ingredients. By assigning a score out of 20 to the product based on its ingredients, users can quickly determine whether the product aligns with their safety and efficacy standards. The higher the score, the healthier and better the product.

• BIS Testing and beyond
  BIS testing ensures that our products comply with the national safety and quality standards, offering you peace of mind when using them. We’re all about transparency, trust, and giving you the confidence to use our products every day.

Our products undergo comprehensive testing to ensure they meet essential parameters, including:

• Maintaining Skin pH Levels: We ensure our products are formulated to maintain the skin's natural pH, keeping your skin balanced and healthy.
  

• Stability Testing: Every product is rigorously tested for stability, ensuring it remains effective and safe throughout its shelf life.
  

• Microbiological Testing: We perform detailed microbiological testing to ensure our products are free from harmful bacteria or contaminants, guaranteeing they’re safe to use.

• Aligned with European Cosmetic Safety Standards: Our formulations follow European standards that are widely regarded as superior due to their strict regulations on safety, transparency, and ingredient quality. The EU bans over 1,300 potentially harmful substances in cosmetics—far more than most other regions—ensuring only the safest and most skin-friendly ingredients are used. We adhere to these standards and provide full ingredients disclosure, which builds trust and confidence among consumers and our users. This high level of scrutiny leads to cleaner, more effective formulations that prioritize long-term skin health.

• Transparency: We believe that sharing the percentage of all the active ingredients used in a product in beauty care products plays a vital role in promoting transparency and building trust with consumers. It empowers users to make informed choices based on their skin needs and tolerance levels, rather than relying on vague marketing claims. Disclosing actives helps establish credibility, showing that the brand is confident in its formulations and committed to honesty. It also allows consumers to compare products more accurately, understand the expected efficacy, and avoid overuse or irritation. In a market where clarity is rare, this level of openness fosters deeper trust and loyalty.

• Solution by Dermatologists™
  We believe in the power of expert opinion in everything we do. That’s why we rely on dermatologists and on our users to guide every step of our product development, ensuring that our products are both safe and truly beneficial for your skin.
  
  We’re all about transparency, trust, and giving you the confidence to use our products every day. With these thorough safety practices in place, we make sure your skin gets the care it deserves.

• Real feedback for real results : Consumers Approved
  We believe in creating products that truly work for our customers, which is why our products are tested by real consumers before product launch. This testing process ensures that we receive honest, real-world feedback on how the products perform on different skin types and conditions.

• Product Efficacy
  We’re committed to creating products that solve skin concerns with efficacious driven, clinically-backed ingredients. Our focus is on efficacy, delivering tangible results for your skin. We use ingredients in their required, effective percentages—not just for marketing claims